- Isaac Newton
During 1999 when internet was in its nascent stage in India, I was a restless
soul. Because I had a lofty goal of saving all my desired information into retrievable
data discs for my future use. Though I used to search my required
information from 'Google', I doubted that all the online data of websites
remain on servers for ever.
But over a period of time, that proved wrong. Now I was very much aware
that Google takes care of online internet data where as orchive.org
takes care of past internet data that is no longer available on the internet to
retrieve . Imagine how blessed we are ! There was a time when getting
relevant authentic information is a luxury and now that becomes a sheer
necessity.
Internet gripped our lives in such a way that we can't imagine a
world without it. Once it was said that our survival is necessitated by
: Food, Clothes and House. Now add one more : Information , without which
you can't survive.
After watching a video of Google
Founders and being ignited by it, I
bought a book Google Speaks - Times Business Series' : Secrets of the
world's Greatest Billionaire Entrepreneurs, Sergey Brin and Larry Page. The
book gave me an eye-account of some of the world's most brilliant guys of
our times. In Google's terminology, they are called ' Smart
Creatives'
Who is Smart Creative ? Ask Google's Executive Chairman and its former
CEO Eric Schmidt who says that :
- He/she is a new kind of animal key to achieving success in the
Internet Century.
- A firehose of new ideas that are genuinely new.
- His/her perspective is different from yours.
- Philosophy is : If I give you a penny, then you are a penny richer
and I am a penny poorer, but if I give you an idea, then you will have a new
idea but I will have it too.
- They are the guys who are eager to use the tools of technology to do
a lot more.
- Plenty of hands-on experience.
- They are not confined to specific tasks. They are not averse
to taking risks, nor are they punished or held back in any way when those risky
initiatives fail.
- They are not hemmed in by role definitions or organizational
structures.
- They are encouraged to exercise their own ideas.
- They don't keep quiet when they disagree with something.
- They get bored easily and shift jobs a lot.
- They are multidimensional, usually combining technical depth with
business savvy and creative flair.
- Let data decide, is their principle.
- Obsessive in their interest.
- They don't wait to be told what to do and sometimes ignore direction if
they don't agree.
- They are communicative creatives.
As pointed by Schmidt, they are everywhere which means you and me included !
The problem is you and me may not get the leverage the Google employees
are getting. It is the employer who factors and helps to flourish the organization.
I feel that the Creator has made every one of us as 'Smart Creative'. But
the pity is, majority of us with our own
circumstances, inhibitions are rubbing of such qualities to be a goat among the
herd.
It is time to be different and show to the world how different you are,
whatever the circumstances may be !
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